Having spoken for years in many conferences in US, Europe, Asia, Latin America about Social Media in Pharma, I have always been very surprised to realize how behind the Pharmaceutical industry stands on that fascinating subject.
I launched the idea and shared it with my twitter followers on July 4th. The rule was simple : Go to twitter, and share " I nominate @[somebody] for #PHARMA100 - the top 100 #pharma influencers on #SM
This simple rule says it all : It is a crowdsourced list, about social media influencers in pharma.
Not a list of pioneers, not a list of pharma companies, not a list of pharma gurus, not a list of digital experts...
Cut off date was july14th, making it a sort of revolutionary contest to take place between Independence and Bastille Day
The interest was immediate. Close to 200 tweetees enthusiastically participated to the exercise, and here is a splash of what they look like.
A total of 849 votes were made, and by applying a simple count of how many times each one was nominated (excluding the RTs and non "official" votes), we were able to obtain the following results :
Congratulations to Andrew and John who are almost a tie, congratulations to Whydotpharma, number 3 and first woman in the list.
Interesting to see that Boehringer is the only pharma company to make it to the Top 10.... SM in Pharma is certainly more about individuals than corporations.
| Avatar |
Votes |
| @andrewspong |
29 |
| @pharmaguy |
28 |
| @whydotpharma |
24 |
| @maverickNY |
23 |
| @lenstarnes |
22 |
| @shwen |
21 |
| @Berci |
20 |
| @boehringer |
19 |
| @dinchin1 |
19 |
| @WendyBlackburn |
17 |
| @Alex__Butler |
16 |
| @skypen |
16 |
| @hgazay |
15 |
| @pharmaphorum |
15 |
| @rohal |
15 |
| @SpitzStrategy |
15 |
| @Fxpowers |
12 |
| @pharmagossip |
12 |
| @angel189 |
9 |
| @CherylAnnBorne |
9 |
| @EileenOBrien |
9 |
| @JohnNosta |
9 |
| @JohnPugh |
9 |
| @blogaceutics |
8 |
| @DanBax76 |
8 |
| @nacinovich |
8 |
| @pharmaweb |
8 |
| @urigoren |
8 |
| @skoko |
7 |
| @veronicabotet |
7 |
| @FarmerFunster |
6 |
| @soulflsepulcher |
6 |
| @anupsoans |
5 |
| @ChristianeTrue |
5 |
| @CUgirl481 |
5 |
| @danticoa |
5 |
| @dawidge |
5 |
| @DrugChannels |
5 |
| @edrneelesh |
5 |
| @Fiddaman |
5 |
| @JackWestMD |
5 |
| @MikeMarett |
5 |
| @scientre |
5 |
| @sdorfman |
5 |
| @swoodruff |
5 |
| @writewithstan |
5 |
| @_APCI |
4 |
| @adamfeuerstein |
4 |
| @aviksaroy |
4 |
| @cadelarge |
4 |
| @danamlewis |
4 |
| @drjmob |
4 |
| @DrSarahJensen |
4 |
| @DrugStoreNews |
4 |
| @ellenhoenig |
4 |
| @EricRPh |
4 |
| @genentech |
4 |
| @HealthIsSocial |
4 |
| @jearch |
4 |
| @JP_Pharmacist |
4 |
| @kirkcheyfitz |
4 |
| @matthewherper |
4 |
| @OhioPharmacists |
4 |
| @PhilBaumann |
4 |
| @priti959 |
4 |
| @Redheadedpharm |
4 |
| @reedmonseur |
4 |
| @salilkallianpur |
4 |
| @sixuntilme |
4 |
| @stales |
4 |
| @ThePharmerGuy |
4 |
| @VaradhKrish |
4 |
| @BunnyEllerin |
3 |
| @daphnezohar |
3 |
| @Diabetes_Sanofi |
3 |
| @doctors20 |
3 |
| @Dominic_Tyer |
3 |
| @Fachry_Pamenan |
3 |
| @GSK |
3 |
| @health20Paris |
3 |
| @jmikardos |
3 |
| @kevinmd |
3 |
| @leighhouse |
3 |
| @manyez |
3 |
| @MDMonseau |
3 |
| @Michael_Gilman |
3 |
| @niloferm |
3 |
| @PeteDTweets |
3 |
| @PharmacyPodcast |
3 |
| @PharmaForceInt |
3 |
| @PorteNawak |
3 |
| @richmeyer |
3 |
| @RxTechResource |
3 |
| @shelleypetersen |
3 |
| @sickonthenet |
3 |
| @The_Social_Moon |
3 |
| @thecortex |
3 |
| @ToddEury |
3 |
| @TonyJewell |
3 |
Other results taking into account the number of impressions and the number of tweets can be found at http://www.medimix.net/content/pharma100
In these other results, disregard my position, @hgazay, as it only counts association between #pharma100 and @, without taking into account the actual nomination.
Thank you to @andrewspong for his great article "some numbers don't matter, some numbers do" http://stwem.com/2012/07/08/some-numbers-dont-matter-some-numbers-do-the-pharma100/
I guess now that you won the #pharma100 contest, this number matters a bit for you !
See you all next year for another #pharma100 contest.
